RICHARD A ROMERO
ASSOCIATE CREATIVE DIRECTOR \\ ART + DESIGN
romerorichard@mac.com
1-312-560-8059
BIO
With over 20 years of experience in advertising and marketing concepts, I have worked in Art Direction and Design for Fortune 500 brands and leading agencies across various industries. As a hands-on creative, I excel in collaborating with teams to develop strategic marketing and advertising campaigns that resonate with audiences. Known for producing captivating visual content, I consistently exceed client expectations while guiding big ideas to detailed execution across multiple channels. Whether full-time or freelance, I create innovative solutions that align with brand strategy, effectively managing diverse stakeholders and the challenges of fast-paced environments.
EXPERIENCE
FREELANCER \\ ACD, Art + Design \\ 2003 - Present \\ Create captivating, on-brand, cross-platform concepts, art direction, and design that inspire, educate, and entice audiences to act.
DONER \\ ACD, Art + Design \\ Jan. 2021 – Sep. 2024
ADVANTAGE SOLUTIONS \\ ACD, Art + Design (Freelance) \\ Oct. 2019 - Jan. 2020
SOULSIGHT \\ Sr Designer (Freelance) \\ Aug. 2018 - Mar. 2019
TRACYLOCKE \\ ACD, Art + Design (Freelance) \\ Aug. 2017 - Aug. 2018
LÁPIZ \\ ACD, Art + Design (Freelance) \\ Sep. 2015 - Jul. 2017
ARC & LEO BURNETT \\ Sr Art Director + Designer (Freelance) \\ Feb. 2015 - Sep. 2015
GEOMETRY GLOBAL \\ Sr Art Director + Designer (Freelance) \\ Sep. 2014 - Jan. 2015
HAVAS \\ Sr Art Director (Freelance) \\ Dec. 2013 - Sep. 2014
ARC \\ Sr Art Director (Freelance) \\ Feb. 2013 - Dec. 2013
DDB \\ Sr Art Director + Designer (Freelance) \\ Sep. 2012 - Jan. 2013
FATHOM \\ Sr Art Director + Designer (Freelance) \\ May 2012 - Aug. 2012
FCB \\ Sr Art Director + Designer \\ Jan. 2006 – May 2012
OGILVY \\ Art director + Designer \\ Jan. 2000 – Dec. 2005
CSA ADVERTISING \\ Art Director \\ Mar. 1998 – Sep. 1999
AREAS OF EXPERTISE
KEY STRENGTHS: Conceptual Art Direction • Creative Direction • Design Direction • Integrated Campaigns • Graphic Design • Brand Development • Brand Systems • Packaging & Collateral • Social Media Marketing • Email Campaigns • Video and Animation • CX/UX/UI Website Design • Advertising, Public Relations, and Marketing • Digital and Traditional • Brand/Style Guides • Shopper Marketing • Mobile • Responsive Design • OOH • B2C • B2B • CRM • Typography • Layout • Motion Graphics • Storyboarding • Illustration • Photography • Collaboration • Print Production
SOFTWARE: Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat, After Effects, Lightroom, InCopy & Adobe XD \\ MS Office Suite \\ Midjourney - AI \\ Lexica - AI \\ chatGPT - AI \\ And More
SOFTWARE: Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat, After Effects, Lightroom, InCopy & Adobe XD \\ MS Office Suite \\ Midjourney - AI \\ Lexica - AI \\ chatGPT - AI \\ And More
CLIENTS AND AGENCIES
BRANDS: JBL • Johnson & Johnson • Tylenol • Benadryl • Zyrtec • Disney • Hersey • Mondelez • SC Johnson • Allstate • Kraft • Dove • Coca-Cola • Purina • Miller Lite • Coors Light • Coors Banquet • Unilever • Suave • BP • Blue Cross Blue Shield of Illinois • Samsung • McDonalds • Kenmore • Whirlpool • Sears • Wal-Mart • Walgreens • Kotex • Craftsman • Jimmy Johns • Jenn-Aire • Brown-Forman • Philip Morris USA • Mindshare • Illinois State Lottery • Brewers / Popsicle • Sour Patch Kids • Prolijo • El Jimador • Herradura • Espolón
AGENCIES: Doner • Ogilvy • FCB • Leo Burnett • LÁPIZ • ARC Worldwide • BBDO • DDB • McGarryBowen • Calvary • Fathom • Geometry Global • Simple Truth • The Marketing Store • GYRO • Havas • Digitas • Commonground • Bagby • Marc USA • Advantage Solutions • Upshot • The Origins • TracyLocke
BACHELOR OF ARTS - ’97 \\ Advertising Art + Design \\ Columbia College Chicago • Chicago, IL