The "Show Me The Cookies" campaign from Chips Ahoy brings the vibrant energy of hip-hop to life, capturing childhood dreams and ambitions. Each print ad showcases lively images of kids embodying the excitement of sports, the hustle of business, and the allure of luxury, with playful headlines like "Show Me the Cookies, Show Me the Dreams" connecting to iconic hip-hop lyrics. In this colorful world, each cookie represents a step toward their goals, with the iconic blue packaging serving as a beacon of joy. This campaign encourages kids to pursue their dreams with the same boldness they show on the playground or in the boardroom, making Chips Ahoy a celebration of ambition, creativity, and the pure delight of childhood.
CREATIVE TEAM - AD: SANG, ROMERO \\ CW: SIEBAND \\ D: ROMERO
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