The Craftsman Print Campaign prominently features the iconic Craftsman red, symbolizing quality and reliability. Each ad uses attention-grabbing headlines that reflect the brand’s heritage while celebrating its outstanding products. The vivid images are complemented by engaging body copy that highlights the craftsmanship and innovation of each tool, showcasing Craftsman's commitment to empowering DIY enthusiasts and professionals. This campaign honors Craftsman's legacy and invites consumers to experience the power and precision of every tool.
CREATIVE TEAM - CD\CW: GORDON, COSGROVE \\ AD\D: ROMERO
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