The Coors Light Silver Bullet train was introduced and quickly became one of the brand’s most recognizable symbols beyond the Rocky Mountains. With its sleek, metallic design, it captured the crisp, refreshing feel of Coors Light. More than just a train, it symbolized adventure and escape, carrying the essence of icy peaks and untamed nature. Over time, the Silver Bullet has stayed a powerful icon, reminding us of the refreshing chill that comes with every Coors Light.
CREATIVE TEAM - CD: DESIR, LINDSEY \\ AD: BAKER, FAGIN, BOLT, ROMERO \\ CW: HUESER, RANGEL, FERA \\ D: ROMERO
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