Rascal Tequila’s brand identity embodies the spirit of adventure and defiance, symbolized by the Alebrije—a winged dog spirit—woven into its sharp, daring logo. This mystical creature, a guardian of bold souls, takes flight across the handcrafted bottle and packaging, embodying the fearless journey that Rascal inspires. The print campaign invites consumers into a world where every night becomes legendary, with the Alebrije as their guide to untamed experiences. Through immersive activations, Rascal Tequila leaps from the shelf into life, challenging all to taste more, live more, and embrace the wild side of every moment.
CREATIVE TEAM - ECD: PENA \\ CD\CW: THOMPSON \\ CD\AD\D: ROMERO
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